from Crikey ….

Coles aren't missing many in bombing out their new Flybuys cards to every man, woman and child. But just how they're getting the information is an interesting question. One mum offers some interesting clues:

"My daughter yesterday received such an offer. She has recently (last year) returned to Australia and is living with us. She has never used the Flybuys system before nor does she have any co-branded credit cards, only her standard Visa card. She is now employed in a high-security level position in the Commonwealth government and was concerned to see that Coles had obtained her current name and current/our residential address.

When Coles was asked how they obtained her name and current address they advised that it was provided by ACXIOM, a Sydney-based database marketing company, and from such organisations as Australia Post and the do-not-call register!"