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from the world of lost & found .....Party elder John Faulkner's speech called for an engagement in politics, and the politicians sure engaged. They stand at opposite ends of the ideological spectrum, but John Faulkner and John Hewson have come to the same conclusion about the biggest structural question of Australian politics today. That question is the future of the progressive vote in Australia. Labor used to have it, or at least enough of it to hold power. But it lost its critical mass of progressive voters to the Greens in 2010. In three weeks, when the new senators take their places, the Greens will have 10 parliamentarians in the two chambers of the Federal Parliament: Adam Bandt in the House of Representatives and nine in the Senate. This is more than the nine the Democrats had at their peak, more than any third party has had in postwar Australia. The Greens will have one of the four balance-of-power votes in the House and they will hold the balance of power in their own right in the Senate. In the past 48 hours Faulkner, a hero of the Labor Left, and Hewson, a Liberal ultra-dry, have each delivered their considered opinions. They concur that this is a great moment for the progressive vote. It's just that Faulkner sees it as a deadly danger, while Hewson sees it as a great opportunity. The extraordinary thing is that both men managed to get through the subject without once uttering the name of the party that is, at the moment, the repository of the progressive vote: the Greens. The former Liberal leader's column in The Financial Review yesterday, headed "Time for a third force," opened by observing: "The most discernible trend in Australian politics over the past several decades has been the substantial narrowing of the differences between the major political parties, within a most significant drift to the 'right'. "In previous times, the 'left' of both major parties would have been much more active, vocal and politically influential. With a hung parliament, the opportunity for them to be heard and influential has never been better. It was understandably more difficult under Keating and Howard, who simply dominated their respective parties. But now, when both Gillard and Abbott desperately need to keep their teams unified, the left has a unique opportunity to exert their positions." Hewson went on to say: "I would suggest the time has never been better for a 'social democratic' force to emerge in Australian politics." He didn't seem to notice that it already has. When I told a senior figure in the Greens yesterday of Hewson's view, he asked whether Hewson proposed a platform for this new force consisting of three major planks: action on climate change, withdrawal from Afghanistan and greater compassion for asylum seekers. The answer is yes. That is exactly what Hewson suggests. It just so happens that it's the platform of the existing social democratic force, the Greens. My Greens interlocutor was incredulous. Of course, for the Liberal Party, the emergence of such a party is excellent news, because it splits the Labor vote. Labor has long been a two-legged electoral beast - the working class, outer-suburban "battler" vote on the one side and educated, inner-city progressive on the other. Rudd Labor brought the two together in sufficient numbers to win in 2007. But beginning the moment Rudd deferred the climate change challenge, Labor ripped off its progressive leg and, in effect, handed it to the Greens. It was the Labor leg that allowed the Greens to increase their vote by half, to a record 12 per cent of the primary vote, and put their foot in the door of the House of Representatives. As a result, Labor failed to win re-election in its own right and needed to cobble together a coalition with the Greens and independents. Labor has not recovered. Indeed, Labor's situation has only grown worse since the 2010 election, on the evidence of the polls. Labor is now in an existential crisis. For the first time, it has a serious political challenger capable of taking seats from its left, as well as the traditional enemy on the right, the Coalition. If an elector wants to vote for a conservative party, she can vote for a real conservative party, the Liberals. If an elector wants to vote for a progressive party, he can vote for a real progressive party, the Greens. Why vote for the one in the middle? Only 31 per cent of voters would bother, according to the latest Herald Nielsen poll, and that's about 9 percentage points fewer than Labor needs if it hopes to stand for election as a party capable of governing in its own right. This is exactly why Faulkner issued the most dire warning of his long political career on Thursday night. The former Labor president told an audience of party stalwarts: "The ALP has recently returned some of the worst election results in its history. And we have a long history." Indeed, it's 120 years long. "We have, at a state and a federal level, looked at our dropping support - and more often than not, we have blamed the leader. And, in NSW, more often than not, we have changed the leader. It is time for the party to realise that there is more amiss here than any one individual can be asked to shoulder the blame for." This point is important. Because Faulkner is both defending Kevin Rudd and protecting Julia Gillard. He is making plain that Labor needs structural change, not another change of leader. And he is doing one other thing. By pointing out the inadequacy of changing leaders, he is also rejecting the Right faction, which has embraced changes of leader as a standard tool of political management. Like Hewson, Faulkner did not name the Greens, but they were lurking just under the surface of his Neville Wran lecture at NSW Parliament House: "As party membership dwindles, ALP strategists talk about 'reaching out' to organisations active on particular progressive issues, 'gaining endorsement' of our policies," Faulkner said. "That idea, with its implications of 'us' in Labor and 'them' in community organisations, is wrong. The frequency with which it's raised by hand-wringing apparatchiks makes many wonder if Labor has lost its way. Progressive, socially aware activists passionate about social and economic reform must never be outsiders to the Labor movement.'' In other words, Labor needs to bring the progressives back into the party. And that means bringing progressive policy and wider inclusion back into Labor, he argued. Then he came to the main target of his speech, Labor's Right faction, though, again, he didn't name it. "I say to those who resist the opening up of our structures to more participation and more democracy because they see their control over managed and pre-negotiated outcomes slipping away - do not act like the ship's captain steering for an iceberg, refusing to turn over the wheel to a more competent navigator in determination to remain captain, even if only of a lifeboat." Apart from being a NSW senator and co-author of the Labor internal review of the 2010 election, Faulkner is also a lifetime organiser and leading light in the party's Left faction. When he spoke of the people who "resist the opening up," he meant the Right faction. The Right is dominant and is not interested in reviewing the structure of the party that it controls. "The resistance to reform by some within the ALP has made me very pessimistic about the possibility of achieving meaningful change." Then Kevin Rudd joined the argument from Abu Dhabi by Twitter: "John Faulkner is spot on in his speech tonight. ALP members must be heard, not just permitted to speak." This immediately did what Faulkner had been avoiding - turned it into an argument about the leadership. Rudd's critics in the caucus, and there are many, instantly seethed with anger and made the obvious rejoinder that Rudd, who ruled in splendid isolation, was hardly the man to talk about a more inclusive Labor Party. Rudd followed up with interviews on ABC Radio where he escalated the confrontation. "This is the beginning of the reforms which are necessary and that's I believe the task which lies ahead at the national conference of the party at the end of this year ... The cancer within the ALP lies in factional power and lies in factional powerbrokers intimidating others from exercising their own free political will." Where Faulkner was trying to be diplomatic in confronting the Right's death grip on the wheel of the ALP Titanic, Rudd effectively declared open factional warfare at the ALP national conference scheduled for December. He has now aligned himself publicly with the Left. And where Faulkner was trying to transcend the bitter leadership resentments in Labor, Rudd has now turned the factional fight into a proxy struggle over the leadership. It seems that Rudd agrees with Hewson and Faulkner that this is indeed a great moment for the progressive movement in Australia. Within Labor, he intends to be its champion. So Labor is now arguing over whether it will try to recover the progressive vote. The Labor Right, content with its dominance of the party, isn't interested in trying. The Labor Left hopes it will be enough to restore Labor to a position where it might again hope to win an election. And Rudd hopes it will be enough to restore him to the prime ministership.
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pm's standing takes a hammering ....
from Crikey
Crikey Canberra correspondent Bernard Keane writes:
CLIMATE CHANGE, ESSENTIAL REPORT, JULIA GILLARD, MALAYSIAN SOLUTION, TONY ABBOTT
Julia Gillard's personal standing with voters has collapsed, according to today's Essential Report.
Her personal satisfaction ratings with voters are now down to 34% approval and 54% disapproval, giving her a huge negative dissatisfaction rating. In early May, her rating was 41%-48%, a small recovery from her previous worst in April, when she had reached 37%-50%.
Tony Abbott has also gone backwards with voters since May, with a 4-point switch between approval and disapproval. He is now on 38%-48%, half the Prime Minister's dissatisfaction level. Gillard still leads Abbott as preferred Prime Minister but it's now down to its lowest ever level, 41%-36%, down from 43-35% in May.
The view that climate change is real and human-caused has softened since May. Just 50% of voters believe it is happening and is caused by humans, while 39% believe climate change is just a normal fluctuation in the climate; those figures were 52-36% in May, but 45-36% in December. Liberal voters are much more likely to not believe in human-caused climate change -- 55% of them think it is purely natural and only 34% think human cause it, while 83% of Green voters and 64% of Labor voters think it is caused by humans.
Of those who believe climate change is caused by humans, 48% are "somewhat confident" it can be averted if we take action now, and 13% are very confident, but 36% are only a little or not at all confident we can stop it even if we act now.
Support for the government's proposal to price carbon remains flat, with support unchanged at 38% and opposition up 1 point at 49%.
Awareness of the government's proposal to send asylum seekers to Malaysia is relatively high, with 27% of voters saying they know a lot about it and 31% saying they know "something about" it, while 38% say they know little or nothing about it. Feelings are finely balanced, with 40% saying they support it and 39% opposing it. Greens voters object most strongly (51%) and Labor voters are its strongest supporters (47%).
On voting intention, a one-point rise in the Coalition's primary vote sees the 2PP results move back to 54-46%, with no other change from last week.
buyer beware .....
The party is the product; time to read the labels more carefully.
You don't know what you stand for. It is an accusation that goes with being on the losing side of politics. Yet recent polls suggest one might as well accuse a type of deodorant or shampoo of not knowing what it stands for, because today's political contest is all about brand association. Policy platforms seem to count for bugger all.
It's hardly a novel analysis to lament the decline of policy development and the dumbing down of debate. It is still extraordinary that last month's Age/Nielsen poll found replacing Julia Gillard with Kevin Rudd as prime minister would change voting intentions from a landslide defeat for Labor - 42-58 per cent on the two-party vote - to a 52-48 victory over the Coalition parties. Just changing the leader, without policy changes, yielded a 20-point turnaround. (The question was not asked in this week's poll, but Rudd still had twice Gillard's support as leader.)
The polls have been so consistent - Tony Abbott's Coalition has a two-party vote of 56-58 per cent - that one might assume Australians simply agree with Abbott that the Gillard government is hopeless. Around the time of the Rudd-replaces-Gillard finding, two Essential Research polls asked voters what they thought of specific government decisions and policies. The two-party votes were consistent with other polls. But when it came to policies, the results defied expectations.
Total approval/disapproval percentages were as follows: increased health funding 89-5; higher age pension 78-14; lifting superannuation to 12 per cent 75-13; managing the economy to keep unemployment and interest rates low 70-21; spending on school buildings 68-24; introducing a national disability insurance scheme 63-13; GFC stimulus spending 61-28; paid parental leave 60-30; taxing large profits of miners 58-29; building the national broadband network 54-34; stopping live cattle exports to tackle welfare concerns 53-34; abolishing WorkChoices 51-33. Only on sending asylum seekers to Malaysia (39-45) and introducing a carbon tax to tackle climate change (33-53) was Labor losing the policy argument.
How does one account for such strong support, by an absolute majority, for 12 out of 14 policies when the government and leader responsible for them are so unpopular? It's not that Abbott is wildly popular, although he has done a remarkable job of focusing attention on the government's most disliked policies. In this week's Age/Nielsen poll, Abbott trails Malcolm Turnbull by 44-28 per cent. His 54 per cent disapproval rating is the highest for an opposition leader since just before Turnbull was dumped. That may help explain how, in an opinion poll at least, a return to Rudd changes everything.
Of course, anyone who believes such polling tells us the election result is ignoring electoral history. In more than two dozen postwar elections, only in 1966 and 1975 has the margin exceeded 10 points. More than half the results have been 52-48 or closer. In April 2001, the Howard government's two-party support was 40 per cent and the Liberal-National primary vote fell to 31 per cent. With an approval rating about as low as Gillard's, John Howard was written off as a goner. Seven months later, albeit aided by the twin impacts of the Tampa arrival and September 11 terrorism, his approval had soared above 60 per cent and the Coalition was returned by a 2-point margin. The next election is due only in two years if - a huge if - Labor can last that long. It will have to hold its nerve as well as the Coalition once did.
A decade on, voters' support is even more fickle, as the Gillard-Rudd polling suggests. The depressing aspect of this is the role of marketing. Parties are brands to be sold via leaders associated with the scents of success, rather than with a defined set of principles and policies. Considerations of marketing and focus groups make allegiance to distinct policy identities seem archaic. Shampoos and deodorants require this marketing, relying on celebrities or positive personal associations, because the ingredients of one brand are not all that different from another. Brand Gillard is on the nose, regardless of its contents, while Abbott is not cool but works as Opposition Leader in a ruggedly old-fashioned Brut kind of way. The sting in this for the Coalition is that voters are almost certainly not wedded to its policies; they can easily change their minds.
The main concern - apart from the stupidity of it all - is that politics has much greater real-world consequences than a consumer product. Superficial branding adds an extra element of political instability in a relentless 24-hour news cycle. Everything is for sale, but a marketing misstep can destroy brand value almost overnight, regardless of product (policy) quality. It's easy to change your shampoo if you aren't bothered about its ingredients.
That leads to a second problem: if voters favour a party much as they would any other product - without paying much attention to how its policies might benefit, or disadvantage, them and the country - parties are driven to focus more on the selling and less on the substance. We are told what we want to hear, not what we need to know. Politically, we are anything but informed consumers. The sound-bite proves more persuasive than evidence. The result is a high risk of dud products sold by snake-oil salesmen who don't even believe their own claims. If ever there was a time for buyer beware, this is it.
Eau de Gillard reeks of defeat in brand race
of perfumes and scents...
OI!!!!, I personally prefer the Julia Eillen perfume to the ranking stench of Tony Abbott's butt (which he uses as a brain) or to the controversial nun-incented Rudd fragrance (which is a thinker's no-no)....