From the ABC

PM stops short of making any 'bloody' comments
The Prime Minister has found it difficult to deliver the controversial words in the nation's latest tourist campaign.
The ads feature a variety of Australian scenes and end with a bikini clad woman on a beach asking potential tourists "where the bloody hell are you?"
Mr Howard says the ads are beautiful and he does not think the words are offensive in the way other vulgarities are but when asked to repeat the slogan on Southern Cross radio the Prime Minister could not.

From the ABC

UK restricts 'bloody hell' tourism ads
Australia's new multi-million dollar tourism advertising campaign has fallen foul of censors in the United Kingdom.
The British television advertising regulator has banned the "Where the bloody hell are you" tag line from being broadcast on TV.
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Gus Bloody blab: Silly ads get silly results

Maybe the little rodent will accuse the poms of "terrorism" Gus?

From theSMH

Bloody ban will generate more publicity: Bailey

Britain's ban on the word "bloody" in Australia's new tourism campaign will help generate even more publicity, Tourism Minister Fran Bailey says.

Tourism Australia will benefit from controversy surrounding Britain's move, Ms Bailey said.

Tourism chiefs have accused Britain's TV advertising regulator of lacking a sense of humour for banning the slogan: "So where the bloody hell are you?"

The Broadcast Advertising Clearance Centre objected to the use of the word "bloody" in Tourism Australia's $180 million campaign.

Ms Bailey said the controversy was actually good publicity for Australia.

From the ABC

British regulators lift tourism ad ban
British advertising regulators have decided to lift a television ban on Australia's latest tourism campaign.

Federal Tourism Minister Fran Bailey says the announcement came after a series of meetings with the Advertising Standards Authority and the British Tourism Minister in London.

The word "bloody" will now appear in all advertisments promoting tourism in Australia.

Ms Bailey says she is pleased the regulators realised the campaign was intended to be fun and cheeky, and not offensive.

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Gus smells a little sneaky plan here that went beyond all hopes... Now for the spiders, the crocs and the sharks to be removed from the news and the weather will be perfect...