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another flustered feather-duster .....
The NSW Government will take a chainsaw to its own advertising, ordering a 25percent cut in spending at next week's mini-budget. In a bid to save about $31million and reinforce his "no spin" message, Premier Nathan Rees has told government departments to get smart about the way they inform the community about big events and law changes and issue public safety and health warnings. The Department of Health, the Roads and Traffic Authority, RailCorp and the Sydney Harbour Foreshore Authority - some of the biggest spenders of the Government's $125million annual advertising budget - are under pressure to use technology rather than traditional means to advertise.
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