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The winds are blowing ()Another week and the NHJ buzz is still growing. The latest Nielsen Bookscan chart places NHJ at No 3 (in The Age) and No 4 (in the SMH) on the non-fiction charts. And No 11 on the overall charts. In other words, we're reaching really encouraging numbers for a book that has, tellingly, received little mainstream press coverage. In other words, the message has entirely bypassed the old ways of communicating and succeeded in getting people excited and active. We reckon the mainstream press are a little scared that something, anything, can sell without their promotions, so maybe NHJ is a taste of much to come.
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