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swinging democracy: advertising wares to capture the mind of the ordinary man (person)……...Voting is a humongous subject. It is at the core of the health of democracy. We refer thus to the father of MODERN ADVERTISING: E T Gundlach. The excerpt above from his (somewhat satirical) book "Facts and Fetishes in Advertising (published 1931)....
Promoting political belief is often crass because of ... read above.
One of the remarkable problem with our own voting behaviour is that we indoctrinate ourself to go with what we perceive as the strong winning side, the side with the best morality, the side with the least or more lies — to be pissed off, or be a revolutionary. Personal voting in a democracy is channelled by many influences — from being a permanent supporter of a political party and/or being a woman/whatever. The general swing from one party to another is QUITE SMALL: about 6 per cent of democratic population in total. These, often declared uncommitted voter (20 per cent in polls, but accounted as a possible 50/50 choice) are what drive the fall or the success of a government. Not a whole lot of people by statistical error standards. Meanwhile, in modern democracy, it is most likely that the “revolutionary spirit” is no more than 0.001 per cent of a population of bourgeois enjoying the trappings of comfort, even if wars are fought somewhere else in order for us to fill up our cars with cheap petrol… Here are a few factors that are to be considered:
The party faithfuls.
The swinging voters.
The influence of money by those who are trying to “buy” votes.
The influence of money in self-interest of voters.
The genders and the new genders.
The age groups:
— The oldies who have seen blue murders too many times — the tax payers (not the super rich) who are slugged because they can afford it by working harder... — The young people who have not understood any of the political games but have a whiff of some issues affecting their future...
The religious nuts
Compassion VS winner takes all....
Understanding the current issues:
— climate change
— social equality
— defence
The personality of candidates
— Bullying, forcefully, lying
— Bringing hope
More can be said here, meanwhile visit:
https://www.yourdemocracy.net.au/drupal/node/42653
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advertising to the common man (person)…...
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the NZ model…..
BY Peter Fry
In this second article on the problems of our voting system I argue that the current election results may give the impression that our democracy is working well. But that ignores the enormous effort needed by community groups and volunteer organisations simply to achieve a parliament which only begins to approximate the needs and wishes of the bulk of the population.
Parliamentary electoral systems need to serve a variety of purposes. They need to give voice and representation to local communities. But they also need to give representation to the broad range of political views across many communities, so that the government of the country as a whole is broadly representative of the views of the population as a whole on a range of issues These views are normally articulated at national level by political parties.
In Australia the totalling up of the successful local candidates representing different political parties is what determines which party shall govern the country. This can seem obvious and simple to us but it actually allows the sort of disconnect between the wishes of ordinary voters and the actions of politicians which so many of us are complaining about.
In a previous article, before the election results became clear, I argued that Australia would be better served by an electoral system more like New Zealand’s, in which the political parties are represented in Parliament in proportion to the votes the different parties directly receive from across the country. But importantly, in adopting a system of proportional representation, New Zealand has managed nevertheless to retain the valuable local community representation which results from having MP’s elected primarily to represent their local districts.
The NewZealand constitution, which is a very modern late twentieth century system, achieves this double act by a very simple process in which the voter votes separately on these questions and after the successful electorate candidates are seated then the parties are allocated extra seats to be occupied by party representatives until the total numbers for each party in the house are in proportion to the party vote across the country.
Australia’s voting system is distorting and confusing in comparison. The voters choice on the suitability of the local candidate impacts directly on the ability of the parties to form government. But the suitability of the local candidate and the desirability of certain national policies may sensibly be quite different choices in the voter’s mind. And in reality of course they are quite different issues and should be handled as such.
And our single member electorate system requires the competing parties to concentrate their campaigns in ways which are quite alienating to most voters across the country. Major parties routinely focus on a small number of swinging seats and the campaigns and the results are often only marginally representative of the wishers of the vast bulk of the population. For instance the ability of governments to ignore for so long the wishes of the majority of the population regarding climate change.
In this election there has been an extraordinary breakthrough of more progressive candidates. Environmentally and socially progressive independents have taken a large number of seats from the Liberals, whilst Labor has increased its seat numbers by at least eight and probably more, whilst the Greens in turn have taken seats from both Labor and the Liberals
The breakthrough of the Teals and Greens could give progressives the hope that our electoral system can work quite well and that the two party system is finally breaking open to allow a wider range of more nuanced views in our parliament.
But some of the coverage of the campaign makes clear the sheer scale of the effort on the part of community organisations and huge numbers of volunteers required to effect these changes.
Many of the community organisations supporting the independent candidates long pre-existed and chose their candidates , as occurred in Cathy McGowan’s overthrow of the conservative stronghold on the electorate of Indi in 2013, widely seen as the original organisational model for these independent campaigns. And these campaigns were also able to attract large amounts of funding. Media attacks on these independent campaigns focussed on Simon Holmes à Court’s contribution but he claims it amounted to no more than 2% of the funds raised.
Whilst lacking the same scale of funding as the independents, the Greens also attribute their wins to huge efforts over a long time to build the same sort of community engagement. Greens successes and representation in local government around Australia built over the years are routinely under the radar of mainstream media.
It will be argued by some that this result shows that our democracy is working well. That all that is needed is that people recognise that democracy is not a spectator sport, it simply requires active participation.
But such large amounts of community struggle, with the specific targeting of frequently quite unrepresentative seats should not be required for a democratic system to be able to deliver a broadly representative outcome.
And in the immediate future we can expect well funded parties of the right to be targeting vulnerable marginal seats as the progressives have done in this election.
Fairer electoral systems exist, such as that of New Zealand as I’ve suggested, where all votes are of equal value – where political parties are not required to make large donations of taxpayer funds to selected unrepresentative swinging voters whilst ignoring the wishes and needs of the great majority in ‘safe’ seats across the country. This was the original complaint of the community leaders of Indi in 2013 and it still applies across Australia today.
A proportional representation electoral system in Australia could help to allow a less adversarial form of politics. In PR legislatures it’s normal for no one party to have a commanding majority so its required that party leaderships be able to negotiate and compromise, accommodating a wider range of views, rather than the ‘winner take all’ values that dominate Australia’s major parties today. This can change the political culture.
Jacinda Ardern brought Labour to power in NZ in 2017 in a minority government collaborating with the Greens to her left and the NZ First party to her right. But when Ardern won with a Labour majority in the last NZ election and was no longer in minority, she still chose to give a ministry to the Greens to maintain a diversity in the government. A very different political culture.
Peter Fry is a former ABC Radio documentary maker who is a member of the Greens and whose grandparents were New Zealanders.
READ MORE:
https://johnmenadue.com/peter-fry-marginal-voters-in-a-few-marginal-seats-decide-the-political-outcome-nz-does-it-better/
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As mentioned at top:
One of the remarkable problem with our own voting behaviour is that we indoctrinate ourself to go with what we perceive as the strong winning side, the side with the best morality, the side with the least or more lies — to be pissed off, or be a revolutionary. Personal voting in a democracy is channelled by many influences — from being a permanent supporter of a political party and/or being a woman/whatever. The general swing from one party to another is QUITE SMALL: about 6 per cent of democratic population in total.
GusNote: one thing in Australia's favour is compulsory voting being the only time when WE HAVE TO (secretly) BARK or BARF our political position.
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my vote will count…...
BY Barry Jones
The major parties, with the possible exception of The Greens, are in serious, probably terminal, decline, with habitual supporters largely disengaged, with a third of voters moving in a new direction.
Almost all elections turn on three factors: leadership (a highly personal judgment (‘I don’t trust X’), ideological or ‘It’s Time’ (‘give the others a go.’)
The 2022 Australian Federal election had a disconcerting resemblance to the US Presidential contest in 2020, with Scott Morrison playing the role of Trump-lite, but smirking, not snarling, with Albanese paralleling the immensely experienced but uneasy Biden, then aged 78. But Biden won.
Ultimately a fourth factor, loathing of Morrison, was decisive. In 2019 he was not well known, a daggy dad, uninspiring but not threatening. By 2022 he was too well known, a sanctimonious hypocrite, rewarding sycophants, punishing dissenters, secretive, flexible with the truth, with a tin ear on gender equality, and heavy reliance on ‘narrowcasting’, essentially ‘dog whistling’ to attract the votes of religious minorities. He won the lowest percentage of female votes in the history of the Liberal Perty.
The advertising in Clive Palmer’s United Australia Party $100,000,000 campaign was overwhelmingly directed against Morrison, but preferences were directed his way in critical seats. Palmer failed to make Craig Kelly Prime Minister and he won only 7.7 per cent of the votes in his seat of Hughes.
Nevertheless, there was a small increase in the UAP and One Nation primary vote, largely at the expense of the Coalition. Morrison’s vote fell by 7 per cent in his electorate of Cook.
The UAP, for all the millions spent, had a national aggregate vote in the Senate of 3.54 per cent, while Legalise Cannabis, which spent almost nothing, was only a fraction behind on 3.47 per cent.
Nevertheless, the combined UAP and One Nation primary vote reflected anger and frustration – for example, in the Victorian divisions of Mallee 16 per cent, Holt 14 per cent, Hawke 12 per cent, Calwell 12 per cent, Monash 11.6 per cent, Lalor 11.5 per cent. In recent politics, alienation has turned angry voters hard Right, not hard Left.
Three factors conspicuously failed to help Morrison: constant attacks on Labor and Albanese by News Corp. papers (with a 100 percent monopoly in Queensland) and shock jocks; massive pork barrelling in marginal seats, which served to reinforce concerns about corruption; relentless emphasis on ‘photos ops’ and ‘action man’ stunts throughout the six week campaign.
In the May 2019 Election, the ALP had proposed an ambitious program on climate change and taxation, maintaining progressivity, and reforming negative gearing and franking credits. It was relentlessly attacked by the Coalition and the UAP. Labor secured a primary vote, nationally, of 33.3 per cent, but failed to win the election.
Labor then adopted a ‘small target’ strategy, never a dazzling success in the past, abandoned proposals for taxation reform and scaled back on its climate change ambitions.
The ALP won the May 2022 election, which must be considered as a plus, but its primary vote fell, to 32.78 per cent, the lowest figure since 1934, when the New South Wales ALP was still split by the forces of J. T. Lang.
In 1975, after Whitlam’s dismissal, the ALP’s primary vote was 42. 8 per cent, with a loss of 30 seats and in 1996, when Howard defeated Keating, and 31 seats were lost, it was 38.8 per cent.
The Two Party Preferred (2PP) vote for Labor in 2022 was 52.18 per cent and for the Coalition 47.8 per cent, well within the margin of error for the 53/47 predictions of most public opinion polls, a 3.5 per cent swing from 2019.
The Coalition’s primary vote in 2022 fell even more, to 35.85 per cent but was still ahead of Labor. However, the National Party, with about 6.2 per cent, retained all its 16 seats despite suffering swings in most, while the Liberal Party lost 17 seats and fell to 29.65 per cent, making it a much diminished dog with a very large tail.
The Greens, with 11.78 per cent of the national aggregate vote, won 3, possibly 4, seats in the Representatives, and played a central role in Albanese’s victory.
The National Party, led by Barnaby Joyce, encouraged by his Senate deputy leader Matt Canavan, exercises a powerful, and often brutal, veto on Coalition attempts to find middle ground on contentious policies, notably climate change. Even when 65 per cent of Australian voters wanted stronger emission targets, if the National Party with its 6.2 per cent says ‘No’, it paralyses the Liberals, thwarting any attempt to get back to consensus, or even where Tony Abbott was in 2013.
It will be almost impossible for Peter Dutton, even in his warm, smiling, consultative reincarnation, to pull the Liberal Party back to the centre, even if he broke with the Nationals.
The major parties, with the possible exception of The Greens, are in serious, probably terminal, decline, with habitual supporters largely disengaged, with a third of voters moving in a new direction.
In their 2002 review of the ALP’s performance Bob Hawke and Neville Wran described the control by factions as ‘cancerous’ and, 20 years, on the situation is even worse. Factions within the Liberal Party are even more toxic. Both parties have in effect been privatised by factions, memberships small and ageing, and community involvement is actively discouraged.
Both the ALP and the Liberal Party should experiment with democratic practice, although the concept would be unfamiliar to most apparatchiks.
Kristina Keneally was, at first, a beneficiary of the factional system, then its victim, being parachuted into the Fowler seat, despite local objections, because she could not be guaranteed a winnable spot on the NSW Senate ticket. The No. 1 position was the property of the Shop Assistants Union and why should it be asked to give anything up? So she was thrown to the wolves.
He won’t thank me for pointing this out, but the very gifted economist Andrew Leigh will not be given a Ministry because he does not belong to a faction. In a climate when millions of voters are choosing non-party independents, it could be timely for Anthony Albanese to promote a non-factional MP.
In Victoria, Frank McGuire, despite an 80 per cent 2PP vote in his state seat of Broadmeadows, and an exceptional record in promoting medical research, was removed, without discussion or debate, because his place was needed for somebody whose name I forget.
Similarly, Morrison’s imposition of Katherine Deves in Warringah proved to be a catastrophic misjudgment.
Nobody would accuse Albanese of being charismatic and I doubt that he would claim to be. But he had been an excellent Minister, outstanding negotiator, completely honest, extremely hard working, not delusional, and deeply trusted. It was striking that Bob Katter, who disagrees with Albanese on many policy issues, has committed to support Labor on votes of confidence and supply.
And, despite the serious internal problems inside the ALP’s fortress, Albanese has a front bench far superior to the Coalition’s – Penny Wong, Tanya Plibersek, Chris Bowen, Tony Burke, Mark Butler, Mark Dreyfus, Katy Gallagher, Bill Shorten, Ed Husic, Jim Chalmers, to name only ten, and comparisons with Stuart Robert, Michaelia Cash, Karen Andrews, Richard Colbeck, Barnaby Joyce, Bridget McKenzie, Alan Tudge, Melissa Price, Angus Taylor, Alex Hawke are invidious.
What decided the election outcome in 2022, and perhaps for all future elections, was the emergence of a large, skilful, overwhelmingly female cross bench, which owed nothing to the hegemonic parties. Their common theme is: ‘We don’t want to be told what do: we want you to listen’.
All were experienced, committed, very superior organisers and emphatic. And they listened.
With his usual sensitivity, Barnaby Joyce attacked the independents as ‘self-indulgent and selfish’, because they failed to recognise that the existing parties had the divine right to determine the rules of the game, and that only their views (and the powerful lobbies that support them) count.
Simon Holmes à Court asked John Hewson and me to be Patrons (with a capital ‘P’) of Climate200. We were on the fringes, but observed its Advisory Council meetings. Between us, we have enough political experience to recognise a political party when we see one. Climate200 was not a political party.
Complaints by Josh Frydenberg and others that the ‘teal’ candidates were ‘fake independents’ being centrally controlled by Climate200 were completely false.
There was no central direction – only an offer to provide financial assistance and a bit of technical advice (podcasts, social media, et al.) to candidates who had emerged from community consultation, were committed to stronger action on climate change, an Integrity Commission and gender equality, and could demonstrate strong local support and capacity to match the large public funding available to the established parties, not to mention Clive Palmer’s bizarre self-promotion with the UAP. Climate200 provided significant ‘topping up’ money, but in total barely 5 per cent of Palmer’s spending. Most support was raised locally and there were more volunteers and contributors than the established parties could match.
Political parties are centrally run, discourage mass community participation, are secretive and faction driven, run candidates for the Senate as well as the House of Representatives, and are essentially traders when recommending preferences. With the ‘teal’ candidates there were no recommendations for the Senate, let alone a ticket. Following the advice of Cathy McGowan and Tony Windsor, they asked voters to mark them as No.1, then make their own choices as to No. 2, No. 3 and so on.
A common complaint was that the ‘teal’ candidates were only contesting strong Liberal seats, so they must be part of an ALP front. Wrong. The seats in question, Wentworth, Warringah, Mackellar, Kooyong, Goldstein, Curtin (and Higgins, which Labor won) all had in common that locals identified climate change as the most important issue in the election, followed by integrity and gender equality. In less economically secure electorates anxieties about cost of living were far more significant.
I went as an observer to Zoe Daniel’s campaign launch for Goldstein on 10 April at Sandringham Oval. About 1500 were there. The atmosphere was electrifying. I lost count of the numbers of people – most unknown to me – wearing teal jumpers who said: ‘For the first time in x years, my vote will count.’
Barry Jones was Minister for Science 1983-90 and is a Fellow of four of Australia’s five learned academies. His book "What is to be done" was published in 2020.
READ MORE:
https://johnmenadue.com/vehicle-or-destination-parties-down-policy-up/
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Shifting demographics, affluence and understanding of policies for the future influence voting more than usual, but still to a small extant, considering the near 50/50 poised balance in many electorates.... Tricky ScoMo being on the nose did not help....
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