... on our COMFORTS. This was the work and discussion by E T Gundlach whose work was poopooed by "academia ". Academia (American Journal ... 5— Mar. 1932) did not understand then that Gundlach was talking from the advertiser "propagandist" point of view, not to ...

Blog entry - Gus Leonisky - 23 Nov 2016 - 6:14pm - 13 comments

... times before on this site, I am an avid follower of E.T. Gundlach, the advertising guru of the early 1900s — long forgotten by the ... I believe without proof, would have read the works of Mr Gundlach front to back, in order to cunningly empower individuals in a sea of ...

Blog entry - Gus Leonisky - 17 May 2007 - 12:25am - 11 comments

... frothed up religious fervor. Ernest Theodore Gundlach would turn in his grave... see toon at top and all over... Not ...

Blog entry - Gus Leonisky - 17 Nov 2010 - 8:43am - 5 comments

... spend, get a copy of " OLD SOX on trumpeting " by E T Gundlach ... Published in 1928, it's about a master advertiser having to ...

Blog entry - Gus Leonisky - 29 Apr 2010 - 7:27pm - 5 comments

... a twittering pulpit.   Our advertising man E T Gundlach was well aware of the difference, that in order to sell ...

Blog entry - Gus Leonisky - 22 Nov 2018 - 10:05am - 9 comments

... Leonisky Apparently, according the master, E T Gundlach — the satirical advertising guru who invented the ...

Blog entry - Gus Leonisky - 2 Dec 2017 - 12:15pm - 9 comments

... be manipulated. We're suckers for advertising... As E. T Gundlach writes in his fascinating book (published 1931) "Fact and ... YES! Why do we think advertising is a profession? Reading Gundlach (1931) once more: "Social aspect in Advertising.... In review, we can ...

Blog entry - Gus Leonisky - 11 Apr 2005 - 9:10am - 7 comments

... in advertising and other situations. See my friend E. T. Gundlach ... But this new cool is infiltrating ALL our media, including, I ...

Blog entry - Gus Leonisky - 4 Nov 2017 - 3:04pm - 8 comments

... intelligent sciences and deep analysis… Our man Gundlach would be proud.  Yes, there was some dithering by Comey, ...

Blog entry - Gus Leonisky - 7 Aug 2019 - 7:15pm - 6 comments

... We refer thus to the father of MODERN ADVERTISING: E T Gundlach. The excerpt above from his (somewhat satirical) book "Facts and ...

Blog entry - Gus Leonisky - 26 May 2022 - 5:06pm - 3 comments