... "conversation" comes from Old Sox on Trumpeting by E T Gundlach, published 1928. E. T Gundlach has been considered to be the father of modern advertising techniques ...

Blog entry - Gus Leonisky - 1 May 2015 - 7:35am - 23 comments

... that the "inventor" of the psychology of advertising, E T Gundlach, would have been proud of his own "work". At large, Gundlach has been forgotten. In the early part of the 20th century, before WW1, ...

Blog entry - Gus Leonisky - 17 Aug 2019 - 7:02am - 4 comments

... of consumerism : ADVERTISING — in which our Mr Gundlach was an expert at, including satirising his own trade. investing ...

Blog entry - Gus Leonisky - 12 Feb 2019 - 10:32pm - 6 comments

... it was all about selling olive oil (see our friend E T Gundlach ). An old American Journal of Sciences tells us that: Oil ...

Blog entry - Gus Leonisky - 8 Jun 2016 - 7:58am - 4 comments

... market” expertise, empirically based on E T Gundlach’s effective rubbish, I know the boundaries of good taste and bad ...

Blog entry - Gus Leonisky - 10 Oct 2018 - 1:26pm - 1 comment

... on our COMFORTS. This was the work and discussion by E T Gundlach whose work was poopooed by "academia ". Academia (American Journal ... 5— Mar. 1932) did not understand then that Gundlach was talking from the advertiser "propagandist" point of view, not to ...

Blog entry - Gus Leonisky - 23 Nov 2016 - 6:14pm - 13 comments

... itself... Gus: I always wondered why someone like E T Gundlach, the "father" of modern advertising in the USA (1920-1930s) never got ... be due to him. It was a bit as if he had been ostracised. Gundlach had developed the psychology of marketing — creating techniques ...

Blog entry - John Richardson - 12 Jun 2015 - 12:17am - 1 comment

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Image - Gus Leonisky - 12 Jun 2015 - 8:09am - 0 comments

... on this site for a fellow I mentioned often, called E T Gundlach, who in the 1920s became the "father" of "modern mind manipulation" ...

Blog entry - Gus Leonisky - 21 Jun 2011 - 12:05pm - 17 comments

... NUTRITION CAPERS Gus: In 1928, E. T. Gundlach, the advertising guru of the time, published a spoof about advertising ...

Blog entry - Gus Leonisky - 30 Oct 2009 - 8:24am - 17 comments