... like many, many people.    BY E T GUNDLACH — 1931 A Parade of 3,000,000 Men   Do you know ...

Blog entry - Gus Leonisky - 10 Sep 2024 - 4:34pm - 3 comments

E T Gundlach 's (satirical) book " Fact and Fetishes of Advertising " (1931) was poopooed by the advertising community, despite Gundlach having invented many of the TRICKS of advertising. The point of ... BE FAR MORE DIFFICULT than literature... In some ways, Gundlach was a visionary and a master of understanding ways to manipulate ...

Blog entry - Gus Leonisky - 27 May 2022 - 10:09am - 1 comment

... We refer thus to the father of MODERN ADVERTISING: E T Gundlach. The excerpt above from his (somewhat satirical) book "Facts and ...

Blog entry - Gus Leonisky - 26 May 2022 - 5:06pm - 3 comments

... a twittering pulpit.   Our advertising man E T Gundlach was well aware of the difference, that in order to sell ...

Blog entry - Gus Leonisky - 22 Nov 2018 - 10:05am - 9 comments

... He is typical of the BAD marketing account-managers that Gundlach was referring to, in his manuals! No two ways about it, the ...

Blog entry - Gus Leonisky - 14 Apr 2021 - 8:48pm - 5 comments

... In regard to propaganda, Gus often references to E T Gundlach (Facts and Fetishes of Advertising original edition — savaged by ... against themselves. Dismissed as a nominalist by Young, Gundlach was an experimental realist and empiricist, with more success than ...

Blog entry - Gus Leonisky - 6 Jan 2021 - 5:25am - 4 comments

... in advertising and other situations. See my friend E. T. Gundlach ... But this new cool is infiltrating ALL our media, including, I ...

Blog entry - Gus Leonisky - 4 Nov 2017 - 3:04pm - 8 comments

... and on about "our own" (often mentioned on this site) E T Gundlach, the master of advertising… Even the bees are individuals in a ...

Blog entry - Gus Leonisky - 27 Jun 2020 - 2:31pm - 4 comments

... Leonisky Apparently, according the master, E T Gundlach — the satirical advertising guru who invented the ...

Blog entry - Gus Leonisky - 2 Dec 2017 - 12:15pm - 9 comments

... intelligent sciences and deep analysis… Our man Gundlach would be proud.  Yes, there was some dithering by Comey, ...

Blog entry - Gus Leonisky - 7 Aug 2019 - 7:15pm - 6 comments