... Of course Gus is a fan of that successful advertiser, Mr Gundlach, who, in the 1920s, though advertising was excellent bullshit — ...

Blog entry - Gus Leonisky - 25 Aug 2012 - 7:11am - 5 comments

... don't trust 'real" people we don't know ... As the great Gundlach wrote: There is no "mass market"... Yet we are "delt with ...

Blog entry - John Richardson - 15 Jul 2012 - 5:53pm - 1 comment

... spend, get a copy of " OLD SOX on trumpeting " by E T Gundlach ... Published in 1928, it's about a master advertiser having to ...

Blog entry - Gus Leonisky - 29 Apr 2010 - 7:27pm - 5 comments

... frothed up religious fervor. Ernest Theodore Gundlach would turn in his grave... see toon at top and all over... Not ...

Blog entry - Gus Leonisky - 17 Nov 2010 - 8:43am - 5 comments

... books by the grand daddy of modern advertising : E. T. Gundlach . Advertising is propaganda. Propaganda is advertising that ... Advertising is a funny beast... From E. T. Gundlach, 1931 : "The fundamental fact is this: all people wear ...

Blog entry - Gus Leonisky - 2 Feb 2009 - 8:39pm - 8 comments

... but of question of oiliness, feel and taste. In 1928, E.T. Gundlach published a satirical work about advertising and the brief was to sell ...

Blog entry - Gus Leonisky - 11 Jul 2007 - 11:06pm - 2 comments

... times before on this site, I am an avid follower of E.T. Gundlach, the advertising guru of the early 1900s — long forgotten by the ... I believe without proof, would have read the works of Mr Gundlach front to back, in order to cunningly empower individuals in a sea of ...

Blog entry - Gus Leonisky - 17 May 2007 - 12:25am - 11 comments

... be manipulated. We're suckers for advertising... As E. T Gundlach writes in his fascinating book (published 1931) "Fact and ... YES! Why do we think advertising is a profession? Reading Gundlach (1931) once more: "Social aspect in Advertising.... In review, we can ...

Blog entry - Gus Leonisky - 11 Apr 2005 - 9:10am - 7 comments

... results of "advertising" in which the old boy Gundlach does not "reveal" anything but asks the readers, especially ... (this is the 3rd edition) to READ BETWEEN THE LINES... Gundlach formed one of the most successful advertising enterprise in the US in ...

Blog entry - Hamish Alcorn - 26 May 2005 - 2:46pm - 80 comments